According to Getz, one of the main reasons why Japanese sunscreens are highly popular is their unique texture. Japanese sunscreens are beloved for their non-greasy, non-sticky lightweight texture that absorbs quickly. “In the hot and humid summers of Japan, we tend to prefer products with a light texture,” she explains. “Many people also use sunscreens before applying makeup, so we appreciate sunscreens with a serum or primer-like performance and texture.”